Headline Rules
Headlines must be short and punchy, and get the reader’s attention.
Therefore the type of language used is not standard English. Some things that are omitted (not included) 1. Articles (the, a, an) Survivors of Mt. Ontake eruption mark 1st anniversary of disaster The survivors of the Mt. Ontake eruption mark the 1st anniversary of the disaster 2. Conjunctions (and, but, so, because) Japan women trounce Hong Kong, reach semifinals Japan women trounce Hong Kong and reach semifinals 3. Verb ‘To Be’ (is, are, was, were) Skywatchers treated to unusual event as ‘supermoon’ puts on a show Skywatchers were treated to unusual event as ‘supermoon’ puts on a show Verb tenses 4. Present Simple Tense Events that have already happened are usually written in the present simple tense. George Clooney weds Amal in civil ceremony George Clooney married Amal in civil ceremony 5. The Infinitive The infinitive form (to + verb) is used for future events. Felipe Massa to retire at end of 2016 season Felipe Massa will retire at end of 2016 season |